We passionately believe in creating brand strategy and campaigns that harness the transformative power of Influencers, culture & entertainment. We have been doing this for over ten years creating many ground breaking Influencer campaigns as part of our wider brand strategy recommendations and we only work with those who share values of authenticity and craft. Our process is to use insights to develop culturally relevant positioning, Influencers to create advocacy and content for awareness - and all our campaigns can be editorialised in traditional media.
If you share our passions & philosophy, then we would love to work with you. We promise an inspired and informative journey where we will work together to harness the power of the human spirit to create innovative campaigns and platforms. Working in partnership, we will carve out a bigger market niche, encourage more customer loyalty & engage new audiences for your brand.
These are our strengths, and part of our service is to be your "cultural radar", we know who is hot and who is next, what movements are taking hold and which ones are fading away. We have key fixers in each industry who know who to connect with to make things happen, they are ex gallery curators, label managers, film execs and fashion professionals. We have industry recognised brand strategists and comms professionals from big, traditional PR agencies who are highly skilled in editorialising campaigns and are in touch with the editors of all the key titles.
Our Founder helped define the term "Influencer marketing" back in 2008, so we aware of all its pitfalls and also understand its power. You don't want to be duped so we've created tools and processes that ensure this doesn't happen. Its our job to know if an Influencer is real and its our job to know which entertainers and culture leaders are the right ones for you to work with.
We operate what we call "values based Influencer marketing" and ensure everyone we recommend has integrity, authenticity and craft at their core. We also have a process that helps find influencers whose values match those of your brand and some great tools for helping Senior management with the process of signing-off and managing multiple Influencer campaigns - reducing your work load.