You run a global consumer business that wants its customers to have deep connections and an emotional bond with your brands, you believe the way to do this is through the connective power of shared passions and being part of your customers cultural lives. You want to differentiate yourself from your competitive set by understanding the issues your customers care about & working with their causes, cultural pursuits, entertainers and influencers that also reflect your brand's values.
We passionately believe in creating brand strategy campaigns that harness the transformative power of culture & entertainment; we believe in only working with those who share our values of authenticity and craft. We editorialise campaigns through traditional media whilst demonstrating & amplifying your positioning through the creation of on-brand content and partnerships with Influencers, culture & entertainment.
If you share our passions & philosophy, then we would love to work with you. We promise an inspired and informative journey where we will work together to harness the power of the human spirit to create culture & innovative campaigns and platforms. Working in partnership, we will carve out a bigger market niche, encourage more customer loyalty & engage new audiences for your brand.
These are our strengths, and part of our service is to be your "cultural radar", we know who is hot and who is next, ( checkout our culture comment ) what movements are taking hold and which ones are fading away. We have key fixers in each industry who know who to connect with to make things happen, they are ex gallery curators, label managers, film execs and fashion professionals. We have industry recognised brand strategists and comms professionals from big, traditional PR agencies who are highly skilled in editorialising campaigns and are in touch with the editors of all the key titles.
Our Founder helped define the term "Influencer marketing" back in 2008, so we aware of all its pitfalls and also understand its power. You don't want to be duped so we've created tools and processes that ensure this doesn't happen. Its our job to know if an Influencer is real and its our job to know which entertainers and culture leaders are the right ones for you to work with.
We operate what we call "values based Influencer marketing" and ensure everyone we recommend has integrity, authenticity and craft at their core. We also have a tool that helps find influencers whose values match those of your brand, our " Influencer Match Tool (tm) " ; we also have some great tools for helping Senior management with the process of signing-off and managing multiple Influencer campaigns - reducing your work load. See E.I.M.S ( Enterprise Influencer Management System )