Blacks Club, located at 67 Dean Street Soho is a club steeped in history and tradition. It’s one of the oldest members clubs in Soho and still retains its original character and charm. The iconic venue was built in 1732 and later Blacks would become a famously debauched bohemian drinking den where legendary parties took place. Ben Goldman acquired Blacks club in 2015 and looked to restore the venue and reignite it’s spirit of the venue. Brand Revolution worked with the venue to introduce new members, promote Ben Goldman and generate press around the venue, its restoration, new menus and music nights.
Brand Revolution introduced a variety of guest to the club from media titles, including the Conde Nast and Bauer Media groups both of whom hosted events at the venue which in turn generated press and an increased demand in membership. Brand Revolution also bought in a partnership with the Society of London Theatre which aligned perfectly with the venue and again generated greater membership demand for the venue.