Cannes Film Festival 2013

 

 

During the Cannes Film Festival 2013, Brand Revolution were tasked with sourcing, negotiating, producing and publicising a series of high-profile, talent-led events and developing global press toolkits for Johnnie Walker the John Walker & Sons Voyager yacht and CIROC Ultra-Premium Vodka.

Brand Revolution delivered over 8 separate A-list events ranging from large-scale parties for Martin Scorsese and Leonardo DiCaprio, cocktail parties for Carey Mulligan and Robert Redford to intimate whisky mentoring sessions for A-Listers including Nicole Kidman and Academy award winner Colin Firth, engaging game changers into the Johnnie Walker as well as the lifestyle of CIROC Ultra-premium Vodka.

The aim was to reinforce the positioning of the Johnnie Walker deluxe range as the choice of drink for those who have achieved game changing achievements in their lives and to align CIROC Ultra-Premium Vodka with the emerging Hollywood A-List whilst generating millons of pounds of  on-brand PR coverage for both brands in Western Europe.