client: BULLDOG Gin
Category - Communications campaign
- To garner global recognition for the fastest growing premium gin, BULLDOG Gin
- To educate consumers on what BULLDOG Gin stands for #BULLDOGSPIRIT
- Champion the quality of the liquid
- Implement an ongoing and proactive and reactive press office
- Source and secure premium third party events where BULLDOG Gin is the sole spirit sponsor e.g. InStyle EE Rising Star Awards, Annabel's, Lacoste etc.
- Produced #IBIZAICONS experience where The Influencer Group curated partnerships with BULLDOG Gin and key accounts on the island such as Pikes, Destino's and Ibiza Rocks, created a BULLDOG Gin IBIZA ICONS book which celebrated the true Icons who credit their success to Ibiza, secured and hosted lifestyle media for a week in the BULLDOG Gin Villa, and created a final closing party where DJ PIPPI took to the decks whilst journalists, trade influencers and VIP's including Alice Temperley, danced into the early hours of the morning.
- Consumer and trade press in key global titles such as from the Harper's Bazaar / Gentleman's Journal, City A.M / Metro/ London Evening Standard / Fashion Beans / Country & Townhouse / GQ and many other titles in 12 months
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