CRYSTAL HEAD VODKA

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Crystal Head Vodka X The Great Frog

 

We have been lucky enough to work across all facets of ultra-premium brand Crystal Head Vodkas marketing from press, to social, influencer engagement and content - the brand really is a piece of art and a labour of love for celebrity owner Dan Ackroyd.

Last year we conducted a wildly successful media tour of Dan Ackroyd that saw CHV become the number one vodka by volume of sales on Amazon for a significant period of time with record volumes of product sold. 

This year was about deepening the relationship with customer accounts, credible influencers and building the consumer profile

STRATEGY

We have had CHV in the hands of ultra-cool music acts such as Lady Leshurr (she tweeted and instagrammed - what a lady) Professor Green and David Bailey, partnered with Dazed and Confused magazine and we also created  a partnership with Hunger magazine and photographer Rankin.

Rankin took photos of the new Crystal Head Aurora Magnum alongside the one of a kind Crown Stopper, created by Rock ‘n’ Roll Jeweller, The Great Frog - it doesnt get more rock and roll than the Great Frog...

EXECUTION

We executed partnerships at London and Paris fashion weeks with Vivienne Westwood and conducted influencer dinners and drinks and celebrated the launch of the bottle top going on sale in selfridges with a party at our bar in London "Lights Of Soho" massively increasing awareness and penetration to its core customer.

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THE GREAT FROG - ROCK AND ROLL JEWELLERS TO THE STARS

The partnership with The Great Frog builds on Crystal Head Vodka’s strategy of integrating within the luxury fashion market and the bespoke stopper will fit the multitude of bottle sizes offered by Crystal Head Vodka. The ‘Crown’ is launching alongside the forthcoming Aurora Magnum. Aurora is Crystal Head’s newest vodka which debuted in autumn 2015 and features a unique, iridescent bottle and features a spicier and bolder flavour profile. This limited-edition liquid is launching in a larger format, the Magnum, which will join the existing 70cl bottle.

http://www.thegreatfroglondon.com/video/

 

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THE SELFRIDGES PARTNERSHIP

Launched at Selfridges, the ‘Crown’ is a unique addition for anyone’s drinks cabinet or jewellery collection. Built using traditional methods of handmade jewellery production, the ‘Crown’ has been 18 carat gold-plated and embellished with over 100 rubies, sapphires, emeralds, garnets, amethysts, and black diamonds finished with intricate pavé set diamonds around the collar. The “Crown” itself has been carved from wax using hand tools then cast using the lost wax process and finished with the inlaying of the stones by hand.