As part of a three year communications and influencer strategy to establish Diageo Reserve Brands; CIROC Ultra- Premium, Johnnie Walker Gold Label Reserve, Ketel One and Tanqueray Gin within the fashion industry in Western Europe, Brand Revolution executed the following activity.
CÎROC Ultra-Premium Vodka: Kate Moss Book Launch
Brand Revolution partnered CIROC Ultra-Premium Vodka with Kate Moss’s book launch which was hosted by Marc Jacobs in honour of the catwalk queen. An array of fashion royalty attended, including; Stella McCartney, Cara Delevingne, Liberty Ross, Sir Phillip Green Nick Grimshaw and Florence Welch. Brand Revolution delivered over 90 pieces of press throughout Western Europe, including all key titles such as Sunday Times Style, ES Magazine, Daily Telegraph, The Times, Ici Paris, Gala Germany, Bunte, Tu Style and more.
CÎROC Ultra-Premium Vodka: Alice Temperley for Filofax
To support Alice Temperley’s London Fashion Week Show and her collaboration with Filofax, Brand Revolution partnered the famous British designer with CIROC Ultra-Premium Vodka
CÎROC Ultra-Premium Vodka: Vivienne Westwood Dinner
Brand Revolution organised an exclusive private dinner in honour of Dame Vivienne Westwood to celebrate her London Fashion Week Show. The dinner saw guests; Christina Hendricks, Damian Hirst, Sadie Frost and Jacquetta Wheeler in attendance.
CÎROC Ultra-Premium Vodka: Opening Ceremony Launch Party
To celebrate the launch party of fashion brand, Opening Ceremony, Brand Revolution created an exclusive event that saw guests Dominic Jones, Cara Delevingne, Henry Holland and Erdem in attendance.
CÎROC Ultra-Premium Vodka: Dominic Jones LFW Presentation and party at The Box
During London Fashion Week Brand Revolution partnered Fashion Jeweller Dominic Jones with CIROC Ultra-Premium Vodka to honour his new collection. Friends Harry Styles and Chelsea Leyland hit the decks to entertain the fashion crowd.
Ketel One Vodka Moschino- Vogue Fashion Night Out
Brand Revolution collaborated with Fashion House Moschino on Vogue Fashion Night Out to provide cocktails for Moschino fans Kelly Brook and Pixie Lott.
Ketel One Vodka: Moschino Cheap & Chic –London Fashion Week Show and Party
Brand Revolution created a partnership with Moschino’s ‘cheap and chic’ London Fashion Week show and after party, which saw Alexa Chung, Daisy Lowe, Kelly Brook Gizzi Erskine in attendance.
Johnnie Walker Gold Label Reserve: Richard Nicoll and Louise Gray London Fashion Week After party
To help fashion friends Richard Nicoll and Lousie Gray, Brand Revolution partnered the pair with Johnnie Walker Gold Label Reserve and exclusive Soho venue Soho House to celebrate their successful London Fashion Week shows.
Johnnie Walker Gold Label Reserve: Harper’s Bazaar LFW Closing Party
Brand Revolution partnered British Fashion Magazine Harper’s Bazaar with Johnnie Walker Gold Label Reserve in honour of London Fashion Week Closing and American Editor, Glenda Bailey joining Justine Picardie for the first time in the UK.
Ketel One Vodka: Gemfields
Partnering Ketel One Vodka with Gemfields, the world’s leading coloured gemstone producer, Brand Revolution affiliated Ketel One Vodka with the announcement of Mila Kunis as the company’s new brand ambassador.