PARAMOUNT PICTURES UK: GHOST IN THE SHELL
This year, we were thrilled to work with Paramount Pictures UK on the production and publicity around the UK release of one of their biggest sci-fi films of the year, Ghost In The Shell starring Scarlett Johansson.
To celebrate the UK release of Ghost In The Shell, Brand Revolution and our production arm, Brand World, worked in partnership with Paramount Pictures UK, to transform neon art gallery and member’s club, Lights of Soho into a completely interactive and high-tech immersive pop-up experience to coincide with the UK Gala Screening.
Bringing the film to life, the Soho gallery space was transformed into a completely immersive and interactive environment using the very latest modern technology. From a 360° holographic Geisha mask and interactive windows to exclusive memorabilia from the film, to transport guests to a fictional cyber world.
We secured a host of VIPs and Influencers to attend the UK Gala Screening and VIP preview of the pop-up. Focusing on talent within the music and film industry, we secured strong UK and US Influencers to attend including The Vamps, Calum Scott, Dytto, Roshon, Rob Swire (Knife Party), and The Vaults.
Following the preview, the pop-up was open to the public for two days with free tickets made available via a media partnership with the London Evening Standard and Time Out London.
Guests were encouraged to post on social media via a 3D photo booth and an exclusive Snapchat filter created especially for the pop-up and geo-located to the Lights of Soho / Brewer St area.
We secured 24 Influencers to attend the UK Gala Screening and immersive pop-up with presence in both UK and US territories. From the Influencers who attended, we achieved 164 organic posts across Instagram and Twitter, with a total engagement of 1,293,570 and an approximate OTS figure of 11,946,592.
We secured post event coverage around the immersive pop-up in titles including Notion Magazine, Luxuria Lifestyle, FAULT Magazine, Bespoke and On In London.
Analytics from the exclusive Snapchat filter showed 2,290 impressions over the 3 days and 470k views.
THE OVERALL PR VALUE OF THE PROJECT CAME TO £1,279,900