Grey Goose Courchevel Activation Overview

THE IDEA

Brand Revolution were charged with creating and executing an influencer campaign that reached the 1% audience at the exclusive Courchevel 1850 resort and generated a sense of aspiration and demand for Grey Goose toward this hard to reach set. To do this we created and executed a campaign that saw bread baked using Grey Goose Picardie wheat, by Frances maestro Boulanger and delivered them in hand-crafted hampers containing Grey Goose VX vodka to the UHNWs - in their chalets.. Brand Revolution achieved this by using its personal contacts to source the intel as well as running a programme with various hotels and restaurants at the resort and - using our Influencer team to communicate to and identify the key people staying at the resort over the ski season.

THE RESULTS

After the Influencer team set-up the relationships with the venues and individual UHNWs, our production and event company "Brand World", hand delivered over 230 hampers to 39 exclusive and luxurious chalets and 3 of the local 5 star hotels, hitting over 400 high net-worth individuals and creating lasting relationships with all the resorts and UHNW families, this was further supported by a Le Boulangerie Bleue pop-up.

The Chef

The renowned Michel Izard is one of France’s top bakers – known as the “Maestro Boulanger,” who developed an artisanal bread with Grey Goose’s exquisite Picardie Wheat.

The Bakery

Michel Izard Boulanger, creator of authentic breads is known for his traditional approach to hand-crafted bread. He utilised Grey Goose Picardie Wheat to create this exclusive delicacy for Courchevel 1850 guests. 

The Product

Grey Goose VX is a masterfully crafted vodka with a hint of cognac. It was inspired by the heritage of Grey Goose creator François Thibault. 

The Baskets

Baskets were carefully hand delivered to the resorts most exclusive guests to enjoy. Inside each hamper was a bottle of Grey Goose VX and Michel Izard’s artisanal Grey Goose Picardie bread.

The Chalets

The chalet’s host some of the world’s 1% ultra-high net-worths, offering guests the very best in luxury accommodation in Courchevel’s iconic 1850 resort.