Grey Goose partnered with Michelin starred chef Alain Ducasse to produce the world’s first gastronomic vodka. Brand Revolution’s task was to secure on-brand influencers from the world offashion, music & film to help celebrate and amplify the partnership.
Brand Revolution was also charged with maximising the “cool factor” of the evening by curating the entertainment for the reception and after-party.
The Venue: Mona bismarck, 34 Vvenue de New York, Paris
The stunning Mona Bismarck, located in Paris, is known as the American culture centre for art and photography which showcases exhibitions in an elaborate 19th century town house.
The Mona Bismarck was turned into Club Gastronomique by chef Ducasse, with guests treated to small plates which ranged from light to dark. Alain hosted a private table and took guests through the menu while serving Grey Goose Interpreted by Ducasse between courses.
Lianne La Havas
On the cusp on her second album and SNL performance with Prince, Brand Revolution approached Lianne La Havas for this event because of her classic beauty and soulful songs which reflected the tone and elegance of the evening.
Between producing Duran Duran’s latest album and a move to Los Angeles to produce with A-listers, such as Kanye West, Brand Revolution chose Mr. Hudson for his credibility and brand values which aligned with Grey Goose & Ducasse.
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