InStyle / BFI - "Spirit In film" Lunch - with BULLDOG Gin - Cannes Film festival

OVERVIEW

Brand Revolution was charged with raising the profile of BULLDOG gin to creatives in the film industry, generating globally relevant press and content and raising its premium lifestyle credentials.

THE STRATEGY

We produced a lunch, partnering BULLDOG gin with the British Film Institute and InStyle magazine to celebrate those who push the boundaries in film. The Editor of InStyle hosted the lunch with guest of honour Amanda Nevill (CBE) - CEO BFI - and a host of film Directors and Talent.

We also delivered key Influencers with large followings to boost the distribution and filmed individual edits of each Influencer, Director and Actor at the event for them to post on their channels.

THE RESULTS

The results were outstanding, the client received distribution across all InStyles channels through the videos of the Directors, Actors and Producers and images we created. This included Facebook, Instagram, Twitter and the website as well as a page in the Magazine.

We delivered press in over 24 publications and over 300,000 views of the Influencers bespoke videos alone.

The OTS was over 13 million on social media with engagement of over  450,000 across media and influencers Instagram, Facebook and website channels

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