Brand Goal

To help build on the positioning of Blue Label as the Whisky for "Game Changers" while still maintaining it's super deluxe brand heritage.

The Idea

Create an event in partnerhsip with a Global A-Lister that supports the Blue Label positioning and communicate this effectively through all media channels.

What We Did

We sourced, negotiated and partnered Blue Label with the man who owns the positioning of “cool integrity” – Brad Pitt. Delivering millions of dollars of coverage globally.