Johnnie Walker House
To activate and publicise the grand opening of the Johnnie Walker House in Beijing and to gain Global diary and feature press coverage for the house pre, during and post launch.
To integrate a Hollywood A-list talent with the House launch who personifies the Johnnie Walker brand in addition to securing high profile Chinese talent to attend thus ensuring the generation of Global diary and feature press.
What We Did
We secured an internationally renowned Hollywood actor as the hero talent to launch the House in Beijing, delivering a high profile global press event. We then continued to work on the press for Johnnie Walker House Beijing in the US market, creating feature ideas and press hooks delivering over £1,000,000 in coverage, gaining features in some of the market's most well respected publications.