As well as supporting the video shoot with a "behind the scenes", we also created sizzle reels and insta edits, an influencer gifting campaign and a press, content and social strategy across 6 months and two London Collections men shows, with LAB helping to project joshua to fashion superstardom, with Joshua becoming a household name in the UK over this period.


LAB SERIES values were highlighted across multiple media and digital touch points and we amplified the messaging through a clever press story (another "world first") the creation of a "digital front row" of young digital entrepreneurs at Joshuas fashion show.


The campaign saw multiple press stories and features, millions of social OTS and impressions, a huge uplift in awareness and a validation of the brands positioning as a tech leader.

The brand was exposed to thousands of new on-target customers through the networks of the young entrepreneurs and the online campaign saw LAB achieve one of the most highly viewed and successful sales uplifts from any of LAB SERIES marketing programme

Oh yes, and also the shoppable tech vide that LAB helped to create, well it was nominated for a global tech fashion award by the British Fashion Council.