Brand Revolution were tasked with elevating awareness of LAB SERIES Skincare for men and increasing sales
Our strategy was to shift the marketing focus onto the advanced technological values of the brand which we believed were most attractive to the LAB SERIES target demographic, to help us do this we created a long term collaboration with a high-tech men's wear designer - Joshua Kane. Joshua is a unique combination of tech and fashion, cutting edge and functional - just like LAB SERIES
We created an integrated campaign that focussed on developing Joshuas ground breaking interactive "shoppable" video (the first of its kind) and utilised this as a platform to communicate the key LAB SERIES messaging.
As well as supporting the video shoot with a "behind the scenes", we also created sizzle reels and insta edits, an influencer gifting campaign and a press, content and social strategy across 6 months and two London Collections men shows, with LAB helping to project joshua to fashion superstardom, with Joshua becoming a household name in the UK over this period.
LAB SERIES values were highlighted across multiple media and digital touch points and we amplified the messaging through a clever press story (another "world first") the creation of a "digital front row" of young digital entrepreneurs at Joshuas fashion show.
The campaign saw multiple press stories and features, millions of social OTS and impressions, a huge uplift in awareness and a validation of the brands positioning as a tech leader.
The brand was exposed to thousands of new on-target customers through the networks of the young entrepreneurs and the online campaign saw LAB achieve one of the most highly viewed and successful sales uplifts from any of LAB SERIES marketing programme
Oh yes, and also the shoppable tech vide that LAB helped to create, well it was nominated for a global tech fashion award by the British Fashion Council.