Brand Goal

To launch the Johnnie Walker Blue Label “Perfect serve” at Diageo's World Class in Rio.

The Idea

Integrate Christina Hendricks, Brazilian talent and World Class mixologists into a high-profile, global press event.

What We Did

Pre-event we held a press day conducting  interviews with media and Christina Hendricks, in the evening we created, produced and executed a branded event  at the “Fasano” hotel, as well as managing press comms, delivering significant global press coverage.