Brand Revolution was tasked with upping the presence of Grey Goose at the Berlin Film Festival. The brand had never activated at the festival before and charged us with creating the partners, production and press for this high-profile event.
Brand Revolution secured the three most high-profile and on-brand films at the festival. We created the event concepts for each film and executed the production, management and press at each event. Our production company, Brand World, sourced venues that reflected the film’s aesthetics and integrated Grey Goose branding and ran the events production with Brand Revolution managing talent integration, hosting and press execution on the night.
The execution put Grey Goose at the forefront of Berlinale as the most high-profile and visible of sponsors and integrated with the most famous and credible Actors, Directors and Producers, including multiple Academy award winners and nominees such as Terrence Malik, Christian Bale, Ian McKellen, Natalie Portman, Robert Pattinson and Dane Deehan and integrating with key accounts SOHO HOUSE BERLIN, BORCHARDT and SAGE RESTAURANT
Starring Ian McKellen and Laura Linney, Mr. Holmes follows a retired Sherlock Holmes as he looks back on his life, and grapples with an unsolved case involving a beautiful woman.
Knight of Cups
A screenwriter living in LA, played by Christian Bale, tries to make sense of the strange events occurring around him. The film also stars Natalie Portman and is directed by Terrence Malick.
Life follows Dennis Stock, who works at the Magnum Photos Agency, whose assignment is to shoot rising Hollywood star James Dean. The film stars Dane DeHaan and Robert Pattinson.