· To deliver on-brand Social engagement from micro-influencers with southern comfort.
· Specifically, to generate engagement with Southern Comforts "Southern welcome" campaign for NYE 2017
· Reach out to micro influencers that are trusted by their peers and fit with the Southern comfort demographic.
. Gift them with a NYE Southern Comfort pack complete with the product, glassware, recipe cards and a Southern comfort "ctrl alt dlt" 2016 jumper.
. Instagram influencer management
· Over 40% of our targets responded and engaged with Southern Comfort, posting on Snap Chat, Instagram, Insta stories, Twitter and Facebook.
. Influencers posted an average of 2.4 times - all Influencers had engagement with their posts