Objective:

·         To deliver on-brand Social engagement from micro-influencers with southern comfort. 

·         Specifically, to generate engagement with Southern Comforts "Southern welcome" campaign for NYE 2017

Activity:

·         Reach out to micro influencers that are trusted by their peers and fit with the Southern comfort demographic.

.      Gift them with a NYE Southern Comfort pack complete with the product, glassware, recipe cards and a Southern comfort "ctrl alt dlt" 2016 jumper.

.      Instagram influencer management

Result:

·         Over 40% of our targets responded and engaged with Southern Comfort, posting on Snap Chat, Instagram, Insta stories, Twitter  and Facebook. 

.     Influencers posted an average of 2.4 times - all Influencers had engagement with their posts