lab series micro influencer campaign
Continuing our relationship and repositioning work for LAB Series and the Estee Lauder Group in 2017, and as part of an in-depth, Influencer outreach campaign, we activated a Micro Influencer campaign with the core objective to outreach and engage with UK based Micro Influencers who encompass LAB Series’ ‘HIGH TECH, HIGH PERFORMANCE’ brand message.
We targeted Influencers in the fields of music, tech, adventure and sport & fitness, gifting the latest products from LAB Series.
Over the 3-month campaign, we gained a staggering 76% response rate achieved across Instagram, Twitter and YouTube.
The total engagement of 77,893 and an approximate OTS figure of 695,756.
Whilst the volume numbers themselves were not high the response rate was awe inspiring.
When considering that the influencers only had between 500 - 3000 followers, it meant that the effect the campaign had on the eyeballs and actions of the target market was massive and that Micro influencer campaigns should be part of a suite Influencer engagement activations.
Our findings from the campaign also revealed the most popular product of the three to be the LAB Series Blue Clay Mask. The popularity of the mask was apparent from both the feedback from our Influencers and a spike in sales during the 3-month period.
*all posts calculated included #labseries and/or @labseries