Revolution Journal

January 2015

Ideas on influence, culture and the work of building brands people choose to follow.

Sat, 31 Jan 2015Brand Revolution

Lights of Soho x God’s Own Junkyard x Raury

January saw the last few weeks of our partnership with God’s Own Junkyard and Lights of Soho . Our favourite neon-haven had turned the lights off for good on 18th January. During our last couple of weeks we were lucky enough to have Raury , an American R&B singer-songwriter, stop by with the BBC to kick off BBC Music’s Sound of 2015 . Bright lights and a bright young star – well done, Raury!

Nike x Carmelo Anthony Influencers Dinner

While the lights were dimming in Soho, the Brand Revolution team headed over to Black Swan Yard to warmly welcome NBA superstar Carmelo Anthony and the team at Nike to unveil the brand new Jordan Melo M-11 shoes. Carmelo and his teammates of the NY Knicks took London by storm for the NBA Global Games to compete against the Milwaukee Bucks at The 02. With his trip to London, Carmelo joined London influencers to discuss his collaboration with Nike, his thoughts on fashion and growing up in Baltimore. The chat with the 2 time Gold Medal Olympian was hosted by Reggie Yates and featured Alex Oxlade-Chamberlain, known as The Ox , from Arsenal Football Club.

Sony x The Box x Kodaline Album Release Party

Ending our month off with a bang, we headed over to celebrity hot-spot The Box for an intimate evening with Sony and Kodaline to celebrate the release of their album Coming Up for Air . Kodaline, an office favourite, hit the stage to showcase their newest songs while including a couple of oldies. The night was spent sipping on bottles of Staritsky & Levitsky reserve vodka, whom sponsored the evening, in line with their #YouAreTheArtist campaign promoting creativity in the way you drink.

Now it’s back to work for the Brand team as we gear up for an exciting February! Be sure to follow along on Twitter and Instagram to see all our updates!