Brand Revolution were tasked with creating an Influencer Integration Strategy to penetrate the top 1% of Courchevel’s exclusive 1850 resorts. Brand Revolution partnered Grey Goose with one of Frances most celebrated bakers – Michel Izard - creating a series of limited edition Hampers containing breads made from Grey Goose Picardie wheat, jams and a bottle of Grey Goose’s new VX Vodka, delivered to Chalets in the morning.
Brand Revolution developed, executed and activated this highly successful strategy that saw the demand for the hampers outstrip supply, creating a true “must have” product that the difficult-to-please Ultra High Net-Worth's were demanding throughout the season .