
CIROC – A Year In Film
Brand Goal: To align CIROC with the film industry in order to position the brand amongst high profile talent and amplify it’s presence amongst the creative industry that leads the world’s jet set crowd
The Idea: To partner CIROC with the film industry through the sponsorship of noteworthy film premieres and after parties throughout the year internationally outside of and including the London and Cannes Film Festivals
What We Did: We executed a number of high profile events with the world’s leading film production companies including Universal, Lionsgate, Pathé, Entertainment, Paramount, Studio Canal and Kaleidescope in London and Cannes and communicated this activity to press internationally, achieving millions of pounds worth of global coverage
Films Sponsored: Expendables 2, Snow White and the Huntsman, Iron Lady, The Sweeney, Elfie Hopkins, Fast Girls
London Film Festival: Song For Marion, Great Expectations, Frankenweenie, The Sapphires, The Quartet, Argo, Hyde Park on Hudson, Crossfire Hurricane, Blood, Robot&Frank, LFF Awards
Cannes: Paperboy, CAA Party