Brand Goal: CIROC has previously been a relatively unknown brand in the UK and often associated with the hip-hop culture that it is aligned with in the US. Our goal has been to position CIROC Ultra-Premium Vodka as a luxury vodka brand in the UK and to maximise awareness of the brand as a market leader alongside it’s top tier competitors in bars and clubs. The Idea: One of Brand Revolution’s key mantras is the term “You are who you associate with”, this is never more true than with a new brand that doesn’t have an strong identity. As such, Brand Revolution created a hit list of 20 A-List talent in the worlds of Film, Music, Fashion and Art that mirrored the values of CIROC and suggested integration opportunities with them. We used inside intel to determine the movements of the talent and created an ‘A-List Jet Set calendar’, consisting of film premieres, album launches and fashion shows to create a continuous programme of high profile events to integrate and amplify globally. What We Did: We needed to create a high level of awareness and position the brand firmly at the forefront of people’s minds and so executed a calendar of high-profile events throughout the year. The frequency of these events is integral to maximise the presence of the brand and we therefore ensured to carry out at least one every two weeks. Once sourced and secured, we worked closely with the event organisers to ensure maximum branding possiblities for CIROC, on invitations, step and repeat boards and bar areas, venue permitting. Further to this we then invited and hosted key press on behalf of the brand at each event and garnered millions of pounds worth of coverage.

Brand Goal: CIROC has previously been a relatively unknown brand in the UK and often associated with the hip-hop culture that it is aligned with in the US. Our goal has been to position CIROC Ultra-Premium Vodka as a luxury vodka brand in the UK and to maximise awareness of the brand as a market leader alongside it’s top tier competitors in bars and clubs.

The Idea: One of Brand Revolution’s key mantras is the term “You are who you associate with”, this is never more true than with a new brand that doesn’t have an strong identity. As such, Brand Revolution created a hit list of 20 A-List talent in the worlds of Film, Music, Fashion and Art that mirrored the values of CIROC and suggested integration opportunities with them. We used inside intel to determine the movements of the talent and created an ‘A-List Jet Set calendar’, consisting of film premieres, album launches and fashion shows to create a continuous programme of high profile events to integrate and amplify globally.

What We Did: We needed to create a high level of awareness and position the brand firmly at the forefront of people’s minds and so executed a calendar of high-profile events throughout the year. The frequency of these events is integral to maximise the presence of the brand and we therefore ensured to carry out at least one every two weeks. Once sourced and secured, we worked closely with the event organisers to ensure maximum branding possiblities for CIROC, on invitations, step and repeat boards and bar areas, venue permitting. Further to this we then invited and hosted key press on behalf of the brand at each event and garnered millions of pounds worth of coverage.