In 2011 Brand Revolution were retained to create a multi-year influencer and communications strategy that would generate awareness and demand for CÎROC Ultra-Premium Vodka 

Brand Revolution needed to create large volumes of press, content and influencer engagement that would cut-through and generate product desirability from its targeted demographic. Focusing on a hit list of 40 A-List talent and key jet-set influencers in the worlds of Film, Music, Fashion and Art, Brand Revolution executed and publicised over 80 activations throughout Western Europe. Using inside intel to determine the movements of talent a 'Jet-Set calendar’ consisting of film premieres, album launches and fashion shows was created to deliver a continuous programme of high-profile events to integrate CIROC with and amplify globally.

London

CÎROC Ultra-Premium Vodka supported multiple premieres including the premiere of Snow White and The Huntsman with Charlize Theron, and the global premiere of "The Iron Lady" with Oscar winner Merryl Streep, all events included a full CÎROC production kit, press invites and Talent imagery with branding or product

Cannes Film Festival

In Cannes Brand Revolution executed events including the CAA party with Gerard Butler and Carolina Kurkova, the after party for Nicole Kidman, Zac Efron’ and Matthew McConaugheys Paperboy’ film premiere and the "CÎROC yacht party", organised by Brand Revolution and hosted by Avatar and Fast And Furious actress Michelle Rodriguez.

 Ibiza

Brand Revolution worked with Italian Socialite Magda Pozza to create one of the highlights of  the social season in southern Europe with guests including Valentino, David Guetta and Olivia Palermo.

Monaco

Brand revolution created the “CIROC viewing lounge” on the third floor of the prestigious Princesses Grace Ballet school. Overlooking the worlds most famous “hair pin bend” Brand Revolution turned the venue into a luxury viewing platform and party centre. Hosting guests and Talent by day with beautiful cuisine and cocktails and turning the venue into a party Palace by night with DJs Zara Martin and Jade Williams playing amongst others playing hip hop till dawn.