Brand Goal: Launched in 2011 by mixologist and entrepreneur Gerry Calabrese, Hoxton Gin is one of the most unique specialist flavour-driven gins on the market. The challenge set with the brand was to find a way to take a sweet, coconut tasting liquid which annoyed the industry - “It tastes like Coconut – it's not a gin” “If I want a cocktail that tastes like Grapefruit I will make it myself” - and make it into the coolest “must have” product, demanded by every influencer consumer and influencer bar tender in the UK, stocked at every high-end bar in the UK and listed in all Waitrose and Sainsburys supermarkets. The Idea: To kick-start the story that gin was having a revival in 2011 pushing Hoxton Gin as the cutting edge brand that spearheaded this new category of flavoured gins. Born in East London, Hoxton Gin wanted to be aligned with the trendy crowds of Shoreditch and beyond, making a name for itself as the go-to gin for those looking for a fresher take on the spirit. This was to be done through traditional press and also by partnering the gin with on brand talent-led events. What We Did: We pitched Hoxton Gin to appropriate publications to garner the brand media attention, creating leading trend pieces in trade and consumer press about the rise of gin, culminating in a front page splash on the Evening Standard featuring a bottle shot of Hoxton Gin reading 'It's a Gin thing'. From gift guides to feature press, Hoxton Gin had a great presence in the media. Furthermore it was key to maximise the exposure of Hoxton Gin in the trade press to ensure the longevity of the brand and this was achieved by regular bulletins on the progress of the brand throughout the UK and internationally. Event activity was also a focus as a brand’s association with high profile celebrities is key to forming its identity and we therefore partnered Hoxton Gin with on-brand events, placing Hoxton gin into British Fashion Week and multiple band / music events garnering hundreds of pieces of coverage on the brand. We also created a "Hoxton Gin Help Japan Fund Raiser", secured Mark Ronson and Calvin Harris and again achieved millions of pounds of coverage for Hoxton gin.

Brand Goal: Launched in 2011 by mixologist and entrepreneur Gerry Calabrese, Hoxton Gin is one of the most unique specialist flavour-driven gins on the market. The challenge set with the brand was to find a way to take a sweet, coconut tasting liquid which annoyed the industry -“It tastes like Coconut – it's not a gin”  “If I want a cocktail that tastes like Grapefruit I will make it myself” - and make it into the coolest “must have” product, demanded by every influencer consumer and influencer bar tender in the UK, stocked at every high-end bar in the UK and listed in all Waitrose and Sainsburys supermarkets.

The Idea: To kick-start the story that gin was having a revival in 2011 pushing Hoxton Gin as the cutting edge brand that spearheaded this new category of flavoured gins. Born in East London, Hoxton Gin wanted to be aligned with the trendy crowds of Shoreditch and beyond, making a name for itself as the go-to gin for those looking for a fresher take on the spirit. This was to be done through traditional press and also by partnering the gin with on brand talent-led events.

What We Did: We pitched Hoxton Gin to appropriate publications to garner the brand media attention, creating leading trend pieces in trade and consumer press about the rise of gin, culminating in a front page splash on the Evening Standard featuring a bottle shot of Hoxton Gin reading 'It's a Gin thing'. From gift guides to feature press, Hoxton Gin had a great presence in the media. Furthermore it was key to maximise the exposure of Hoxton Gin in the trade press to ensure the longevity of the brand and this was achieved by regular bulletins on the progress of the brand throughout the UK and internationally. Event activity was also a focus as a brand’s association with high profile celebrities is key to forming its identity and we therefore partnered Hoxton Gin with on-brand events, placing Hoxton gin into British Fashion Week and multiple band / music events garnering hundreds of pieces of coverage on the brand. We also created a "Hoxton Gin Help Japan Fund Raiser", secured Mark Ronson and Calvin Harris and again achieved millions of pounds of coverage for Hoxton gin.