To secure high profile talent and VIPs to attend the global resort launches for Kerzner International and their premiere resort group, One&Only

The Idea

To target talent and opinion formers from Hollywood, the UK and Bollywood to ensure truly global press coverage

What We Did

Secured the attendance of talent and VIPs from the US, UK and Bollywood, including: Arjun Rampal, Gerard Butler,  Liev Schreiber, Matthew Williamson,  Naomi Watts, Rhys Ifans, Robbie Williams, Sir Richard Branson, Shahrukh Khan, Thandie Newton, Tracey Emin, Vivienne Westwood. Co-ordinated the international travel for all the talent & VIPs secured, looked after all the logistics for talent when at the resorts and hosted the talent at all events