Revolution Journal

New Music Talent for 2017

Ideas on influence, culture and the work of building brands people choose to follow.

January 2017Brand Revolution

Something brands often ask us to create is an influencer programme that engages fans authentically, builds a legacy and develops genuine affinity between talent and a brand.

Small is beautiful

Our Influencer Match Tool sources people whose values align with the brand. A thoughtful mix of established and emerging voices creates distribution now while building relationships with the household names of tomorrow.

Supporting talent at a formative point creates loyalty, stronger creative partnerships and a more convincing story for fans. The investment may be modest, but the long-term value can be substantial when the match is grounded in real values.

Dudley Nevill-Spencer, CEO, Brand Revolution / The Influencer Group