---
title: "New Music Talent for 2017"
url: https://brand-revolution.com/new-blog/new-music-talent-for2017/
description: "New Music Talent for 2017"
---

# New Music Talent for 2017

January 2017

Brand Revolution

Something brands often ask us to create is an influencer programme that engages fans authentically, builds a legacy and develops genuine affinity between talent and a brand.

## Small is beautiful

Our Influencer Match Tool sources people whose values align with the brand. A thoughtful mix of established and emerging voices creates distribution now while building relationships with the household names of tomorrow.

Supporting talent at a formative point creates loyalty, stronger creative partnerships and a more convincing story for fans. The investment may be modest, but the long-term value can be substantial when the match is grounded in real values.

Dudley Nevill-Spencer, CEO, Brand Revolution / The Influencer Group