Grey Goose partnered with the Soho House “Desert House” pop-up at Coachella. Brand Revolution's brief was to maximise the “cool factor” of the brunch and Grey Goose's role in it - by attaching influencers from the music industry to perform and attend….

THE RESULTS

Brand Revolution’s strong relationships meant that we were able to secure the most high-profile and relevant Talent including Belle and Sebastian to perform (Who were also headliners at the festival), including doing a photoshoot, Super band Muse to attend as well as bands Interpol and many other talent, enabling us to develop key assets and imagery that could be used globally to promote the event.

Asd wel as imagery we ensured talent posted social media and used the the Grey Goose hashtgas delivering millions of social media views - see below

THE VENUE

Soho house opened a popup in La Quinta, California.