ONE OF THE MOST EXCITING THINGS ABOUT WHAT WE DO AT THE INFLUENCER GROUP IS COMING INTO CONTACT WITH SOME TRULY INSPIRING INDIVIDUALS. SINCE STARTING THE AGENCY I HAVE HAD THE PRIVILEGE OF WORKING WITH  KEY FIGURES FROM BOTH THE UNDERGROUND AND THOSE AT THE FOREFRONT OF POPULAR CULTURE. WHAT'S ALWAYS FASCINATED ME IS WHAT MOTIVATES THESE PEOPLE TO WORK SO HARD TO MOVE AND EFFECT CHANGE, REDEFINING AND CREATING CULTURE AS THEY GO - OFTEN THROUGH ADVERSITY AND WITH LITTLE SUPPORT.

THERE IS THEN THAT MAGIC MOMENT WHEN THEY REACH A TIPPING POINT AND THE COMMUNITY AT LARGE SUDDENLY ACCEPTS, LIKES AND OFTEN LAUDS WHAT THEY DO - FASCINATING. 

ITS THESE PEOPLE THAT INTEREST ME AND I HAVE HAD THE PLEASURE ON INTERVIEWING A NUMBER OF THEM, GETTING UNDER THE SKIN OF WHAT THEY DO AND WHY THEY DO IT. WE HAVE PUT THESE TOGETHER INTO A GROUP OF INTERVIEWS WE CALL "INFLUENCER INSIGHTS". THEY ARE ALL INFLUENCERS WORKING IN THE FIELDS OF FILM, FASHION, MUSIC & ART FOOD AND DRINK, WE DISCUSS WHAT MOTIVATES & INSPIRES THEM, AND WHAT THEY SEE HAPPENING NEXT IN THEIR INDUSTRY. WE HOPE YOU ENJOY THEM AND FIND THEM AS INSPIRATIONAL AS WE DO. 

DUDLEY NEVILL-SPENCER - CEO - THE INFLUENCER GROUP