clients & case studies

OUR BELIEFS: We believe that every person is defined by their values, beliefs and aspirations. If these are aligned with those of the influencers you activate with and with your customers - then you will create a connection that is based on truth & a bond that is hard  to break

THE OLD WORLD OF DEMOGRAPHICS: Demographics are becoming less relevant, people are bound by experience, not so much by race or age, cultural movements have become Global, Intra-faith and are not defined by post codes.

BE AUTHENTIC: In our interconnected world there is no place for a brand that isn't authentic, you need to  create a genuine connection point that includes cultural references and connects to your customer, your heritage and your brand values. 

WHAT IS AN INFLUENCER: Our “Influencer Audits” break down influencers into multiple categories including Local Hero’s, Niche Influencers (usually digital influencers who influence on a single topic) and Global - power influencers who affect culture en-masse.

Separate from all of these are the Gatekeepers – those who control what the UHNW and the GLOBAL influencers experience & consider.

Each of these influencers are motivated by different factors but they all have aspirations and values, knowing how to tap into these and connect them with consumer movements that reflect their values is the basis of what delivers a successful influencer integration programme.

HOW WE WORK: If you are a lifestyle brand or Talent, the process we follow is the same, first we immerse ourselves in your brand values and heritage, analysing your values and those of your consumer and their cultural trends. Our process highlights correlations and points of disconnect, and informs the strategic process, enabling us to deliver an integrated programme of communications, partnerships, activations and content.