OUR PROCESS: Our business is built around enabling behaviour change in your consumer. To do this, we utilise what we call "values based marketing".  We start the process by agreeing on your brand goals, be they sales increases, repositioning or changing the way the public perceives you, we then immerse ourselves in your brand values and heritage and conduct insights research into how you are currently perceived by your customers and followers.

CONSUMER & CULTURAL TRENDS: The next stage is to review the values of your consumer and their cultural trends,  this process highlights correlations and points of disconnect, and informs the strategic process, enabling us to deliver an integrated programme of communications, partnerships, activations and content

INFLUENCER INTEGRATION:  We define influencers as "Local Heroes", "Niche influencers" (bloggers or those who with influence over a single subject) or Global (those who effect culture en-masse). They all influence in either the real world, digital, or both. Separate from all of these are the Gatekeepers – those who control what the UHNW and the GLOBAL influencers experience & consider.

Each of these influencers are motivated by different factors but they all have aspirations and values, knowing how to tap into these and connect them with your brand & consumer movements that reflect their values is the core skill that ensures the delivery of a successful influencer integration programme.

INFLUENCER AUDITING PROCESS: This is the tool we use to capture the above information and it helps inform the type of campaign we recommend.

The process also includes a tool that aligns the values and aspirations of brands with those of Influencers and delivers a list of various on-brand options as well as an analysis of their "circles of influence". The above information and process enables us to deliver an integrated programme of communications, partnerships, activations and content that resonates with your customer and matches you to authentic trends and group values that are developing in the real world.

This results in your brand becoming a driver of culture that helps to shift the cultural needle, earning loyalty, brand fans and a unique and defendable position within contemporary culture and your competitive set.

For more information on our please contact [email protected]