OVERVIEW

Brand Revolution were tasked with elevating LAB SERIES Skincare for Men to their core consumer. Focusing on the advanced Technological values of the brand that we believed were most attractive to the LAB SERIES target demographic, we created a long term collaboration with a technologically advanced men's wear designer - Joshua Kane.

We then engaged in a  press, content, social and Influencer campaign that highlighted the LAB SERIES values across multiple media and digital touch points, using Joshua Kanes ground breaking interactive video technology as a platform to communicate the key LAB SERIES messaging.

We amplified this through the creation of a worlds first "digital front row" of young digital entrepreneurs, securing a feature in the Evening standard and validating the positioning and exposing the brand to thousands of new on-target customers through the networks of the young entrepreneurs.

THE RESULTS

The campaign resulted in one of the most highly viewed and successful uplifts in sales of any LAB SERIES campaigns.