Brand Goal
To raise money and awareness for Sean Penn’s Haiti Charity.
The Idea
Create a high-profile Cannes event and maximize coverage.
What We Did
Worked with the client to create the event at the Ballroom of the beautiful Carlton Hotel, delivering guests such as Uma Thurman, Ryan Gosling and Naomi Campbell as well as managing seating, press invites and press comms and high-net worth guests, raising over one million Euros for J/P Haitian Relief Organisation.